Speaker Spotlight: Will Linssen
1 Leadership Coach (Global Gurus) | #1 Amazon International Bestselling Author | Advisor to Harvard Business Review | LinkedIn Top Executive Coaching Voice | Master Certified Coach (ICF MCC) | CEO, Global Coach Group
“Leadership is not about intention.
It is about observable behavior — and measurable results.”— Will Linssen
AT A GLANCE
Summit Segments: MainStage Session (Live) • VIP Training (Pre-Recorded) • Monetization Workshop (Live)
Expertise:
Leadership Coaching • Executive Development • Measurable Behavior Change • Organizational Performance • Coaching Systems • Scalable Leadership Systems • Organizational Behavior Change
Works With:
Executives • Senior Leaders • Founders • Scale-Up Leaders • Leadership Coaches • Global Organizations
Known For:
Triple Win Leadership™ — a measurable leadership improvement methodology with 95% proven success, confirmed by coworkers and scaled through a global network of 4,000+ coaches.
Company:
Global Coach Group
💬 About Will Linssen
Most leadership development doesn’t fail because people don’t care.
It fails because it isn’t measurable.
It isn’t embedded into daily work.
And it isn’t built to stick under real-world pressure.
Will Linssen is globally recognized as one of the world’s most trusted authorities on measurable leadership transformation.
Ranked the #1 Leadership Coach (Global Gurus), named the #1 Coach Trainer (Thinkers50), and recognized as a LinkedIn Top Executive Coaching Voice, Will is also an Advisor to Harvard Business Review and holds the highest credential in coaching: ICF Master Certified Coach (MCC).
He is the CEO of Global Coach Group, a world-leading leadership coaching network. Through their ecosystem of 4,000+ certified coaches, Will’s Triple Win Leadership Coaching methodology has supported the development of 100,000 leaders worldwide — with a remarkable 95% success rate, confirmed by coworkers.
Will’s work sits at the intersection of leadership behavior, team performance, and organizational ROI — helping leaders create what he calls the Triple Win:
Better Leaders → Better Teams → Better Results
✨ Quick Access to Will’s Summit Sessions
🎤 MainStage Session:
Triple Win Leadership™: Better Leaders → Better Teams → Better Results (With 95% Proven Success)
⭐ VIP Deep Dive:
Triple Win Leadership™ in Practice: Build Your 90-Day Leadership Action Plan
🧠 Featured Interview:
Leadership That Sticks: The System Behind 95% Measurable Success
(Recorded conversation with Cassandra Bourne)
🎁 Free Gift:
Triple Win Leadership™ Resources & E-Learning
These sessions will be available inside your Summit Dashboard based on your ticket level.
🎥 Featured Interview
Triple Win Leadership™: How Elite Leaders Transform Teams & Results
“Leadership That Sticks: The System Behind 95% Measurable Success”
“Most leaders don’t need more intention.
They need a system that turns change into behavior — and behavior into results.”— Will Linssen
In this Global Cash Summit interview, Will breaks down why most leadership development doesn’t translate into performance — and what it takes to create measurable behavior change that coworkers can actually see.
Will shares how his team reverse-engineered what actually works across cultures, industries, and organizational sizes — and why leadership is one of the most overlooked drivers of cashflow, execution, and team capacity.
In this conversation, you’ll discover:
Why conventional coaching often delivers awareness — but not achievement
The missing step that turns leadership “learning” into leadership ROI
How Triple Win Leadership™ produces coworker-confirmed improvements
The specific leadership challenges that show up globally (regardless of industry)
Why just 10 minutes a day can change a leader’s results — when applied correctly
How to connect leadership behavior directly to business outcomes
🌟 Why Leaders Choose the VIP Experience
The interview opens awareness.
VIP builds capability.
If Will’s message resonates…
If you’re done with vague leadership concepts…
If you want results your team can feel — and your business can measure…
VIP is where leadership becomes a repeatable system, not a personal development goal.
This isn’t inspiration.
It’s leadership architecture — designed for performance, accountability, and ROI.
VIP is designed for leaders who are ready to:
Turn leadership change into measurable team improvement
Build a 90-day plan that drives behaviour change consistently
Lead with clarity, presence, and stronger execution
Increase empowerment, reduce overwhelm, and raise ownership
Connect leadership improvement to performance outcomes that matter
If you’re ready for real implementation — choose VIP.
🔥 What People Say Will Helps Them Do
(Based on the consistent outcomes of his work.)
Create measurable leadership improvement confirmed by coworkers
Strengthen team communication, ownership, and execution
Improve empowerment and reduce leadership overload
Build trust, delegation, and performance habits that scale
Translate leadership development into business outcomes and ROI
Implement systems that make leadership change stick — globally and cross-culturally
🌟 VIP Training
Triple Win Leadership™ in Practice: Build Your 90-Day Leadership Action Plan
This exclusive VIP training takes you beyond insight and into leadership implementation.
Will guides VIP attendees through the real system behind Triple Win Leadership™ — the framework used globally to create coworker-confirmed improvements, with a 95% proven success rate.
VIP attendees will receive:
A deeper understanding of Triple Win Leadership™ and why it works
A step-by-step structure for building a 90-day leadership change plan
Tools for gathering feedback and tracking measurable improvement
A practical method for turning leadership behaviors into team results
A repeatable protocol for leadership consistency — without overwhelm
Upgrade to VIP to unlock Will’s full methodology and leadership system.
🎁 VIPs Receive: The Triple Win Leadership Toolkit
✔ Will’s VIP deep-dive training: Triple Win Leadership™ in Practice
✔ A 90-day leadership change plan structure you can implement immediately
✔ A measurable improvement model confirmed by coworkers
✔ A practical framework for tying leadership behaviour to team performance
✔ A simple daily protocol (10 minutes/day) that compounds results
✔ Tools and guidance to build leadership change that sticks across cultures and teams
What You’ll Walk Away With
A practical, repeatable approach to leadership that produces results — not temporary inspiration.
Instead of trying harder, VIP participants gain:
🔹 A measurable leadership improvement blueprint
🔹 Clear leadership standards and accountability behaviors
🔹 Stronger team empowerment and execution
🔹 Confidence grounded in structure — not personality
🔹 A system that compounds over time
These aren’t temporary insights — they’re tools you’ll use for years.
💜 VIP Is For You If You’re Ready To…
VIP is the room for leaders who are done with vague leadership goals and ready to build measurable results.
VIP is the right fit if you:
⭐ Lead a team and need execution, ownership, and alignment to improve
⭐ Want leadership change that coworkers can see — not just you can “feel”
⭐ Need leadership improvement tied to ROI, revenue, performance, or delivery
⭐ Are tired of overwhelm and want empowerment + delegation that works
⭐ Want a 90-day plan you can implement with real accountability
If that’s you… VIP isn’t optional.
It’s the room where leadership becomes a business strategy.
⚠️ VIP Spots Are Limited
To maintain the quality of the VIP experience, only a limited number of VIP attendees are accepted.
Once it fills, it fills.
If you want measurable improvement — upgrade now.
🎤 MainStage Live Session
Friday, January 9, 2026 | 1:30 PM EST
Triple Win Leadership™: Better Leaders → Better Teams → Better Results (With 95% Proven Success)
In this high-impact MainStage session, Will introduces the Triple Win Leadership™ framework and shows how small, targeted behavior shifts create immediate improvements in team effectiveness, decision-making, and business outcomes.
In this session, you will learn how to:
Identify the leadership behaviors most predictive of performance results
Understand why most leadership development fails — and how to fix it
Create measurable leadership improvement within 90 days
Spot the hidden link between leadership behaviour and cashflow
Use a practical self-assessment to identify your #1 leadership limiter
Key Takeaways
✔ The three most predictive leadership behaviors
✔ A simple model for measurable improvement
✔ A practical method to connect leadership behaviour to results
✔ A tool you can apply immediately with your team
🌟 VIP Experience: The Work That Changes Everything
Exclusive Deep-Dive Training for VIP Attendees
Triple Win Leadership™ in Practice: Build Your 90-Day Leadership Action Plan
This VIP experience is where insight becomes implementation.
In this pre-recorded training, Will walks you through the system behind measurable leadership change — with a methodology proven across industries, cultures, and organizational sizes.
In this VIP experience, you will:
Build your 90-day leadership change plan
Identify the 1–3 behaviors limiting your results
Learn how to measure leadership improvement objectively
Translate leadership change into a compelling business case with ROI
Apply a self-coaching protocol built for real-world leaders
MainStage offers clarity.
VIP offers capability.
💜 Why Leaders Upgrade to VIP
When you listen to Will, something becomes immediately clear:
This isn’t leadership theory.
It’s leadership ROI.
Leaders upgrade to VIP because they:
Want measurable behaviour change — not motivation
Need a system they can apply immediately
Expect accountability, not affirmation
Want their teams to feel and see the difference
Need leadership development connected to results
VIP is where leadership stops being personal development — and becomes a growth strategy.
🎁 VIPs Receive: The Leadership ROI Collection
A curated suite of tools, frameworks, and teachings designed to create measurable leadership improvement and team performance.
VIP participants receive:
✔ Will’s Triple Win Leadership™ deep-dive training
✔ 90-day leadership action plan structure
✔ Tools to measure progress and improvement
✔ Behaviour-change frameworks tied to results
✔ Systems to empower teams and reduce overwhelm
✔ Replay access so you can implement at your pace
🎁 Free Attendee Gift
Triple Win Leadership™ Resources & E-Learning
Will is offering Summit attendees complimentary access to curated Triple Win Leadership™ resources and e-learning to introduce the framework and support immediate application.
This resource is ideal for leaders and coaches who want a proven structure for measurable improvement and stronger team results.
📖 LinkedIn Literary Feature
“Triple Win Leadership: Why Measurable Behaviour Change Is the New Business Advantage”
In this LinkedIn Literary Feature, Cassandra Bourne spotlights Will Linssen — the #1 Leadership Coach (Global Gurus), bestselling author, and CEO of Global Coach Group — and the measurable system behind Triple Win Leadership™.
This feature explores why most leadership development fails at the behavior level, why “intention” is not enough, and how leaders can create coworker-confirmed improvement that drives better teams and better business outcomes.
More than a recap, this article prepares readers for the deeper work inside Will’s Featured Interview, MainStage session, and VIP training at the Global Cash Summit.
🌐 Connect with Will Linssen
🎟 Want Access to Will’s Sessions?
The VIP Experience includes:
Full access to Will’s Featured Interview
Will’s MainStage Live Session
Will’s VIP Deep-Dive Training: Triple Win Leadership™ in Practice
Replay access to implement at your pace
Tools to build measurable leadership improvement and team performance
The leadership framework designed to produce coworker-confirmed change
This isn’t surface-level leadership content.
It’s a measurable system designed for results.
🌟 Leadership That Compounds
Great leaders aren’t born.
They’re built — deliberately, measurably, and consistently.
If leadership quality determines your results, this work isn’t optional.
MainStage will inform you.
VIP will transform you.